company profile

At Aaron Industrial Solutions, we understand that liquidating/transferring assets isn't a one-size-fits-all scenario. In certain situations, an auction is a far superior method than listing equipment and machinery at a hoped-for price, waiting for a buyer and then possibly further negotiating a final cost. Aaron Industrial Solutions is your trusted source for Equipment Auctions, Liquidation Sales and Asset Management Services.

Aaron Industrial Solutions has the expertise, global reach, marketing and relationships to make it happen. In conjunction with our channel of partners, we can conveniently provide you with options from onsite and online auction events, liquidations, private treaty sales sealed bid sales and other creative ways of maximizing while monetizing your surplus industrial assets. The marketing and product knowledge we've acquired from our 80+ years in the buying and selling of industrial assets in all verticals is unparalleled in the auction sphere.

Over 10,000 Items Located in our United States Warehouse & Storage Facilities

Who We Help

Perhaps you are looking to sell or close your business and want to maximize its value. Maybe you have surplus or redundant assets. At AIS, we've helped businesses like yours achieve and exceed their optimal financial outcomes.


We cover all the major industry sectors, from food and beverage, chemical, packaging, pharmaceutical, cannabis, brewery, plastics, power generation, metal working, machine tools, recycling, woodworking, foundries, construction, transportation, printing, bindery and more!

Examples of Types of Clients:
  • Accountants
  • Attorneys
  • Bankruptcy Trustees
  • Banks/Lending Institutions
  • Financial Consultants
  • Leasing Companies
  • Manufacturers
  • Owner/Operators
  • Real Estate Professionals
  • Workout Firms
Examples of Industries:
  • Aerospace/Defense
  • Automotive
  • Biotech/Medical
  • Construction
  • Food & Beverage
  • Foundries
  • Industrial Manufacturing
  • Metalworking
  • Oil/Gas
  • Packaging
  • Plastics
  • Printing & Bindery
  • Shipyards
  • Woodworking/Sawmills


  • Joel L. Bersh, CEA
    Joel Bersh

    CEO / Managing Partner

    Joel has been involved in the distressed asset industry since 1987. He has a deep and comprehensive expertise in metal working, plastics, woodworking, construction, printing, and bindery assets. Joel has worked for two major Chicago-area machinery dealers, as well as a national auction company.

    A recognized industry leader, Joel has delivered keynote addresses at the American Society of Appraisers (ASA), the Machinery Dealers National Association (MDNA), and the Association of Machinery and Equipment Appraisers (AMEA) national conferences. Joel is a certified AMEA appraiser and member since 1991. He was also a member of the Equipment Appraisers Association of North America (EAANA) and is an active member of the MDNA and IAA.

    He holds auctioneer licenses in Georgia, Illinois, Indiana, South Carolina, Tennessee, Texas, Virginia and Wisconsin. Joel enjoys giving his time and talents to both the LUNGevity Foundation and the Deerfield High School Chest and proudly serves as the charity auctioneer for both.

  • Bennett Cohen
    Bennett Cohen

    Managing Partner

    Bennett Cohen has been with Aaron Equipment Company since 1984. He is an expert in the highly specialized industry of Plastics Machinery with a concentration on Blow Molding, Cast Film, Dryers, Extruders, Injection Molding, Mixing, Pelletizing, Pipe-Profile, Recycling, Sheet Extrusion, Size Reduction and Winding equipment. In addition, he also manages Aaron’s Auction Services Division and works closely with the buying department. Bennett earned a Liberal Arts degree from the University of Miami.

    Bennett is an active member of the following associations:

    Machinery Dealers National Association (MDNA) - Chicago Chapter
    Association of Machinery and Equipment Appraisers (AMEA) - Midwest Chapter
    National Association of Demolition Contractors (NADC)
    Process Equipment Manufacturers Association (PEMA)
    American Society of Appraisers (ASA) Candidate Appraiser
    Investment Recovery Association (IRA).

  • Sam Bersh
    Sam Bersh

    Director, Auction Services

    Sam Bersh has over 10 years of experience in the equipment valuation and auction business. He has spent most of his career working for one of the largest industrial auctioneers in the US, where he had the opportunity to work in almost every department and wear every hat. He has extensive knowledge of the auction/liquidation processes, including business development, deal structure, marketing, and operations, and has worked on over 400 different projects in a variety of industries.

    Sam most recently worked as an appraiser where he performed machinery and equipment inspections and valuations. Sam has experience in a wide variety of industries, including metalworking, printing, construction, processing, trucking, woodworking, pharmaceutical, plastic injection molding, and food and beverage. Sam is also a Certified Equipment Appraiser with the Association of Machinery and Equipment Appraisers (AMEA) and is an active member of the Machinery Dealers National Association

  • Danny Bersh
    Danny Bersh

    Auction Coordinator

    Danny Bersh has spent the majority of his career in the marketing and operations space working for Surplus Record, the world’s leading online marketplace for industrial machinery & equipment, along with working for the leading audio branding agency. His experience with these companies focused on handling the lifecycle of a sale from detailed proposals to execution or implementation. Danny also worked as an intern at one of the largest industrial auctioneers in the country doing field work, auction set-up, check-out and other auction-related duties. Additionally, he interned at a metal fabrication plant.

    Danny’s most recent position at Surplus Record was as Auction Marketing Manager, a role he crafted to follow his passion and experience in the auction industry. He focused on new ways to help his company isolate auction houses as advertisers and implement various unutilized forms of advertising for his company’s clients. Danny’s experience and enthusiasm for the industry have now led him to Aaron Industrial Solutions (AIS) where he will expand his knowledge into familiar and new areas of the auction business and support the success of AIS’s operations.

  • Austin Lerner
    Austin Lerner

    Auction Coordinator

    Austin Lerner joined the Aaron Companies in 2016, starting out in the Inventory department. From there he joined the sales team for the Process, Packaging, and New Equipment Divisions. In this role, he built relationships with his customers and helped them find the best solutions for their equipment needs, throughout a wide variety of industries, including food and beverage, chemical, pharmaceutical, plastic, etc. Today, Austin continues to assist customers through Aaron’s Auction Services Division as an Auction Coordinator.